（注：本文為最新一期《世界酒店》雜志卷首語(yǔ)•觀察家欄目刊發(fā)的文章，現(xiàn)以微信的方式首先發(fā)布出來(lái)，以饗讀者。）
 
今年清明節(jié)，我抽出了時(shí)間專程回到故鄉(xiāng)去掃墓祭祖，以平復(fù)心中的諸多念想。在那個(gè)美麗的鄱陽(yáng)湖平原，我又看見了青山碧水，親身感受到了縷縷鄉(xiāng)愁，這種回鄉(xiāng)的歷程與意境像是一幅傳世藝術(shù)佳作，令我久久不能忘懷。
 
前幾天，我應(yīng)邀參加了中國(guó)商業(yè)地產(chǎn)聯(lián)盟2015年會(huì)，專門多停留一天想聽聽今典集團(tuán)張寶全和中書投資控股李亞鵬兩位名人的演講。主要是想從設(shè)計(jì)的、文化的、藝術(shù)的方面搞清楚酒店旅游項(xiàng)目如何做得更有意義，因?yàn)槲乙恢毕朐谶@方面做點(diǎn)事情。
 
張寶全先生簡(jiǎn)要地表達(dá)了他的“紅樹林酒店”連鎖的設(shè)計(jì)與文化藝術(shù)的獨(dú)特之處和他們的難以復(fù)制的綜合性酒店與酒店地產(chǎn)經(jīng)營(yíng)方略等等，無(wú)疑張寶全先生在酒店旅游方面已經(jīng)取得了可喜的成功。
 
李亞鵬，他作為一位演藝界名人在麗江用很少的錢拿到了一塊土地，并以一名“理想主義者”的行動(dòng)去組織一場(chǎng)據(jù)說(shuō)是全球文化藝術(shù)體驗(yàn)者精神與商業(yè)架構(gòu)的跨界組合。李亞鵬是一個(gè)有思想的組織者，也是一個(gè)艱辛而努力的平臺(tái)搭建者，他的“雪山藝術(shù)小鎮(zhèn)”是一個(gè)比較好的概念，這個(gè)概念不斷地在沖擊著投資與合作領(lǐng)域。然而，這場(chǎng)似乎顛覆式具有很強(qiáng)“文藝范’的“當(dāng)藝術(shù)遇到商業(yè)地產(chǎn)”策劃與實(shí)踐活動(dòng)是否能夠取得最后的成功或是賺得不少銀子呢？我們?cè)谑媚恳源?hellip;…
 
今天，我在世界酒店聯(lián)盟設(shè)計(jì)中心執(zhí)行主席孟斌的辦公室討論關(guān)于文化藝術(shù)酒店設(shè)計(jì)的話題。我同他談到在回鄉(xiāng)掃墓時(shí)，故鄉(xiāng)人念及我小時(shí)候在鄉(xiāng)村吃百家飯長(zhǎng)大的情感，說(shuō)可以拿出幾畝地讓我蓋個(gè)“回歸的院子”，以便我今后搞文學(xué)創(chuàng)作、搞書法研修或養(yǎng)老之用。我和孟斌先生說(shuō)，那就做個(gè)“某某書院賓舍”酒店吧，用設(shè)計(jì)、文化和藝術(shù)語(yǔ)言進(jìn)行表達(dá)，用中國(guó)南方最美鄉(xiāng)村建筑居住風(fēng)情元素進(jìn)行筑造，建一個(gè)“私家式書院賓舍”酒店，用以進(jìn)行度假及生活居停，或用以文化藝術(shù)界友人自助之旅往來(lái)之用，或可以用于精英們長(zhǎng)時(shí)間寫作和進(jìn)行其他藝術(shù)創(chuàng)研活動(dòng)等等。在這樣一個(gè)陶淵明式的最美田園間，用現(xiàn)代與傳統(tǒng)雙構(gòu)的旅居方式，在一小時(shí)內(nèi)可游鄱陽(yáng)湖國(guó)家濕地公園、世界瓷都景德鎮(zhèn)、中國(guó)最美鄉(xiāng)村婺源、古饒州城、朱元璋夜戰(zhàn)檀溪遺跡；兩小時(shí)內(nèi)可達(dá)奇秀匡廬、險(xiǎn)雄黃山、絕美三清山、道教祖庭龍虎山、英雄城南昌、吳國(guó)名城九江，乃至江城大武漢，這會(huì)是何等的妙不可言？您歸可耕讀晨光與燈盞之下，出可去“水繞三山、勢(shì)連五老”之上，側(cè)耳可聽漁舟唱晚，舉目可斷雁陣驚寒……
 
我們做這樣的“私家式書院賓舍”無(wú)需太大，一、兩層青磚黛瓦、兩、三進(jìn)回廊院落、二、三十間特色房間即可，內(nèi)部既可以文化個(gè)性十分突出，也可以配套極盡低調(diào)奢華。在中國(guó)最美的村鎮(zhèn)阡陌間，有山有水，交通便捷，離幾座百萬(wàn)人口大城市和有關(guān)機(jī)場(chǎng)僅需四、五十分鐘車程。我想，在這樣一個(gè)充滿文化藝術(shù)氣息的“私家式書院賓舍”酒店中您一定會(huì)找到生命靈魂的安放之所，在酒店旅游發(fā)展新業(yè)態(tài)中也將會(huì)是一朵奇葩。
 
時(shí)下，當(dāng)文化藝術(shù)遇上酒店旅游時(shí)，這種“遇上”或“牽手”將會(huì)是盛世中華文化與經(jīng)濟(jì)發(fā)展中極具生命力的一種趨勢(shì)和可操作性很強(qiáng)的落地項(xiàng)目。      
Another Tomb-sweeping Day has befallen this year, I spared some time and went back to my hometown for this special day, trying to get all those distracting thoughts off my mind. The marvelous Poyang Plain is a whole manifestation of towering hills and murmuring streams, it used to be a delight and it always is. A stream of nostalgia rushed up and kept haunting me along the way.
 
I was invited to the 2015 CCREA event held the other day and stayed an extra day there, expecting speeches of Zhang Baoquan from Antaeus Group and Li Yapeng from Zhongshu Holdings. I wanted to know the strategic methods of developing hotel tourism projects from design, culture and art because I have longed to do something in this filed.
 
In Zhang Baoquan’s speech, he briefly manifested the uniqueness in culture and art in designing the “Mangrove Tree Resort” and the distinctive management strategies. He has undoubtedly made great achievements so far.
 
Li Yapeng, a big name in the entertainment world, has hit the paydirt and bought a small land with a trifling sum of money. He has started out, in the name of an idealist, a cross-border combination of spirits and business architectures for a global culture & art experience. He’s quite an resourceful and laborious organizer, he has put forward the conception “COART Village” which has continuously been stirring in the investment and cooperation field. Will it be a huge success and turn the table, I’d sit back and see what’s to come.
 
I had conversation today with Meng Bin, Executive Chairman of World Hotel Designing Center,about designs of culture &art featured hotels, I told him when I was little, I had a special recipe of grains from my country fellows for meals,my country fellows thus would contribute a few mus (1 mu=1/15 acre) of lands to building a yard for me so that I may spend my leisure time on compositions and calligraphy. I expressed my idea to him about turning that land into an academy or a guesthouse with delicate design, culture and art. In such a quaint and rustic countryside, an integration of modern and traditional living styles is accessible for tourists from across the globe, tourists may tour around in Poyang Lake Wetland Park, World’s Porcelain Capital—Jingdezhen, China’s Most Beautiful Countryside—Wuyuan, ancient Raozhou City and relics of Emperor Zhu’s Night Battle in Tanxi Creek in just an hour and it only will take two hours for sightseeing around Kuanglu Jixiu, grand Yellow Mountain, magnificent Mount Sanqing, legendary Mount Longhu and so on. Tourists may read under the lamp lights in the night and hike into the mountains in the day, when resting in the guesthouse, they may also enjoy the fishermen’s returning songs and take heed to the wild geese.
 
The yard doesn’t necessarily have to be large enough, a few guestrooms will suffice. As to the inner designs, it can be distinctive or modest luxury. It’s a small village with crisscross paths, natural landscapes and convenient traffic and is just a 40-minute drive from the airport and the bustling city center. I’m sure people will finally have a utopia to calm down. It will be a new trend in the hotel tourism development.
 
As for now, when culture & art meets tourism, they will definitely sparkle a promising trend in great China’s cultural and economic development and most importantly, it will be highly operable.