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2024年5月27日，在 2024 ITB上海國際旅游交易博覽會上，埃及旅游局局長阿姆爾·埃爾卡迪（Amr El-Kady）先生親臨現(xiàn)場，他向我們和與會者傳遞了埃及對中國游客的熱烈歡迎與殷切期待。埃爾卡迪局長表示，埃及與中國之間的旅游往來日益密切，中國游客對埃及這個古老而神秘的國度的熱情高漲。2023年埃及共接待中國游客達(dá)23萬人次，同比增長高達(dá)250%。進(jìn)入2024年，僅第一季度，埃及就接待中國游客達(dá)9萬人次，同比增長178%。五一黃金周期間，埃及更是迎來了大批中國游客的光臨，這一盛況讓埃及旅游局倍感振奮。

在交易博覽會期間，我代表世界酒店聯(lián)盟和《文旅》雜志社同阿姆爾•埃爾卡迪見面，就有關(guān)文旅方面情況進(jìn)行了會談和交流，并和埃及國家旅游局駐中國的有關(guān)負(fù)責(zé)人進(jìn)行訪談。下面是我們對埃及這個國家旅游業(yè)發(fā)展現(xiàn)狀最新的有關(guān)解讀——

世界酒店聯(lián)盟秘書長楊晏（《文旅》&《世界酒店》雜志副出品人）同埃及國家旅游局局長阿姆爾·埃爾卡迪(Amr El-Kady)交流與合影

中國作為埃及旅游業(yè)的重要客源國，中國游客的到訪對埃及旅游業(yè)的發(fā)展具有舉足輕重的意義。為了進(jìn)一步提升中國游客在埃及的旅行體驗(yàn)，埃及旅游局不僅提供了便捷的落地簽證服務(wù)，還精心策劃了一系列創(chuàng)新舉措。同時，在航班服務(wù)上，我們也取得了顯著進(jìn)步。如今，每周有多家航空公司的多班次直飛航班，從中國各大主要城市直飛埃及，為中國游客提供了更為便捷的出行選擇。此外，埃及持續(xù)投資旅游業(yè)，強(qiáng)化基礎(chǔ)設(shè)施建設(shè)，無論是交通網(wǎng)絡(luò)還是住宿設(shè)施，以及旅游景點(diǎn)的配套設(shè)施和豐富多彩的娛樂活動，都力求為每一位中國游客帶來貼心、舒適的旅程。

埃及旅游業(yè)自由化改革和基礎(chǔ)設(shè)施發(fā)展引領(lǐng)新浪潮

埃及的旅游業(yè)正經(jīng)歷一場變革性的自由化改革，逐步放寬管制，吸引新投資者，并重新定義了政府與私營部門之間的關(guān)系。隨著改革的推進(jìn)，埃及在過去七年中，將國內(nèi)生產(chǎn)總值的22%投入到基礎(chǔ)設(shè)施建設(shè)中，這一戰(zhàn)略性的放松管制和資金分配正逐步顯現(xiàn)出成果，彰顯了埃及對提升國際旅游聲譽(yù)的堅(jiān)定承諾。

在基礎(chǔ)設(shè)施建設(shè)方面，埃及正大力投入以改善交通網(wǎng)絡(luò)，提升機(jī)場設(shè)施，并擴(kuò)展鐵路系統(tǒng)。這些重大投資旨在提升全國各地的交通可達(dá)性和連通性，為游客提供更加便捷和舒適的旅行體驗(yàn)。

與此同時，埃及的酒店業(yè)也在迅速擴(kuò)張。未來五年內(nèi)，埃及的酒店房間數(shù)量計劃翻一番，增至40萬間，以滿足日益增長的游客需求。這一舉措將極大地提升埃及的旅游接待能力，為游客提供更多樣化的住宿選擇。

埃及國家旅游業(yè)發(fā)展值得中國借鑒，特別是在文化歷史旅游和酒店業(yè)發(fā)展方面，我們希望有更多的旅游者遇見埃及，喜歡埃及。

【埃及旅游局重點(diǎn)推薦鏈接內(nèi)容】——開羅城市漫游計劃和奢華旅行新時代

埃及旅游局近日宣布，將推出一項(xiàng)名為“開羅城市漫游計劃”（Cairo City Break）的全新戰(zhàn)略性旅游項(xiàng)目，旨在將這座承載著千年歷史的文化名城打造成為充滿生機(jī)與活力的旅游目的地。該計劃不僅涵蓋了對歷史遺跡的深度游覽，還包括了豐富的文化體驗(yàn)項(xiàng)目和現(xiàn)代都市休閑方式的探索，為游客提供一場別開生面的開羅之旅

作為“開羅城市漫游計劃”的亮點(diǎn)之一，吉薩金字塔即將迎來一個全新的訪客中心。這一現(xiàn)代化設(shè)施將極大提升游客的參觀體驗(yàn)，不僅設(shè)有陰涼座位區(qū)供游客在炎熱的天氣中休息，還配備有全新的餐廳和酒店設(shè)施，讓游客在欣賞金字塔壯麗景色的同時，也能享受到舒適的用餐和住宿環(huán)境。此外，城市里隨上隨下的電動巴士、WiFi充電點(diǎn)和攝影觀景點(diǎn)等現(xiàn)代設(shè)施，也將為游客的游覽提供極大的便利。這些現(xiàn)代設(shè)施的加入，讓游客在欣賞古跡之美的同時，也能體驗(yàn)到現(xiàn)代科技的便捷和舒適。

值得一提的是，即將盛大開幕的大埃及博物館將成為全球矚目的焦點(diǎn)。作為全世界最大的單一文明博物館，大埃及博物館將展示超過10萬件珍貴的古埃及文物，為游客提供一次難得的歷史文化盛宴。此刻，正是觀賞金字塔和參觀大埃及博物館的最佳時機(jī)。

與此同時，埃及旅游業(yè)也正在積極進(jìn)軍奢華旅游市場，為游客提供更加高端、舒適的旅游體驗(yàn)。七家承載著豐富歷史意義的酒店即將進(jìn)行升級改造，蛻變?yōu)樘峁╉敿壣萑A體驗(yàn)的住宿選擇。其中，位于吉薩金字塔附近的Hyatt Centric Cairo West酒店，作為埃及首家藝術(shù)酒店，將于2024年內(nèi)開業(yè)，為游客提供近距離欣賞大埃及博物館的絕佳位置。而歷史悠久的Tahrir Complex也將被改造成一個擁有450間客房的豪華酒店Cairo House，擁有開羅城中最大的rooftop露臺花園，為游客提供一覽無余的城市美景。即將開業(yè)的還有文華東方Shepheard酒店，經(jīng)精心翻新后，將以其深厚的歷史底蘊(yùn)為旅行者提供奢華且安全的住宿體驗(yàn)。

歡迎中國游客踏上埃及這片古老而神秘的土地，感受其深厚的歷史底蘊(yùn)和獨(dú)特的文化魅力。埃及已做好充分準(zhǔn)備，以全新的旅游項(xiàng)目和奢華的住宿體驗(yàn)，迎接您的到來。讓我們共同開啟一段難忘的埃及之旅，探索金字塔的奧秘，感受尼羅河的浪漫，體驗(yàn)開羅的多面性。

On May 27, 2024, at the 2024 ITB Shanghai International Tourism Fair, Mr. Amr El Kady, Director of the Egyptian Tourism Bureau, personally attended the event and conveyed Egypt's warm welcome and earnest expectations for Chinese tourists to us and the attendees. Director Erkadi stated that tourism exchanges between Egypt and China are becoming increasingly close, and Chinese tourists are enthusiastic about this ancient and mysterious country of Egypt. In 2023, Egypt received a total of 230000 Chinese tourists, a year-on-year increase of up to 250%. In the first quarter of 2024 alone, Egypt received 90000 Chinese tourists, a year-on-year increase of 178%. During the May Day Golden Week, Egypt welcomed a large number of Chinese tourists, which greatly inspired the Egyptian Tourism Bureau.

During the trade fair, I met with Amr Elkadi on behalf of the World Hotel Federation and the magazine "Culture and Tourism" to discuss and exchange information on culture and tourism. I also conducted interviews with the relevant officials of the Egyptian National Tourism Administration in China. Here is our latest interpretation of the current development status of the tourism industry in Egypt——

China's Importance to Egyptian TourismAs a crucial source market for Egyptian tourism, the arrival of Chinese tourists plays a significant role in the development of Egypt's tourism industry. To enhance the travel experience for Chinese visitors, the Egyptian Tourism Authority has not only facilitated convenient visa-on-arrival services but also devised a series of innovative measures. There have been significant improvements in flight services as well. Nowadays, multiple airlines operate several direct flights weekly from major Chinese cities to Egypt, offering more convenient travel options for Chinese tourists. Additionally, Egypt continues to invest in its tourism sector, enhancing infrastructure to ensure a comfortable and enjoyable journey for every Chinese visitor, from transportation networks and accommodation facilities to tourist attractions and diverse entertainment activities.

Tourism Liberalization and Infrastructure Development Leading a New Wave

Egypt's tourism industry is undergoing a transformative liberalization, gradually easing regulations to attract new investors and redefine the relationship between the government and the private sector. Over the past seven years, Egypt has invested 22% of its GDP into infrastructure development. This strategic deregulation and financial allocation are starting to yield results, showcasing Egypt's firm commitment to enhancing its international tourism reputation.In terms of infrastructure, Egypt is heavily investing in improving its transportation network, upgrading airport facilities, and expanding the railway system. These major investments aim to enhance accessibility and connectivity nationwide, providing tourists with a more convenient and comfortable travel experience.Simultaneously, Egypt's hotel industry is rapidly expanding. Within the next five years, the number of hotel rooms is set to double to 400,000 to meet the growing demand from tourists. This move will significantly boost Egypt's capacity to accommodate visitors, offering a wider range of accommodation options.Egypt's Tourism Development: A Model for ChinaEgypt's tourism development is noteworthy for China, especially in cultural and historical tourism and the hotel industry. We hope more tourists will discover and fall in love with Egypt.

Egyptian Tourism Authority's Key Recommendations—Cairo City Break Plan and the New Era of Luxury TravelThe Egyptian Tourism

Authority recently announced a new strategic tourism project, the "Cairo City Break Plan," aiming to make the millennia-old cultural city a vibrant tourist destination. This plan includes in-depth tours of historical sites, rich cultural experiences, and explorations of modern urban leisure, offering visitors a unique Cairo journey.A highlight of the "Cairo City Break Plan" is the new visitor center at the Giza Pyramids. This modern facility will greatly enhance the visitor experience, providing shaded seating areas, new dining and hotel facilities, and comfortable amenities for tourists to enjoy the majestic pyramids. Additionally, modern facilities such as hop-on-hop-off electric buses, WiFi charging points, and photographic viewing spots will offer great convenience. These features allow tourists to appreciate the beauty of ancient sites while enjoying modern comforts.Notably, the soon-to-be-opened Grand Egyptian Museum will become a global focal point. As the largest single-civilization museum in the world, it will showcase over 100,000 precious ancient Egyptian artifacts, offering visitors an unparalleled historical and cultural feast. Now is the perfect time to visit the pyramids and the Grand Egyptian Museum.

Meanwhile, Egypt's tourism industry is actively advancing into the luxury travel market, providing high-end, comfortable travel experiences. Seven historically significant hotels are set for upgrades to become top luxury accommodations. Among them, the Hyatt Centric Cairo West, near the Giza Pyramids, will open in 2024 as Egypt's first art hotel, offering an excellent view of the Grand Egyptian Museum. The historic Tahrir Complex will be transformed into the luxury Cairo House hotel with 450 rooms and the city's largest rooftop garden terrace, providing a panoramic view of Cairo. The Mandarin Oriental Shepheard Hotel, after meticulous renovation, will offer luxurious and secure accommodations with a rich historical background.We warmly invite Chinese tourists to explore Egypt, an ancient and mysterious land, and experience its deep historical and unique cultural charm. Egypt is fully prepared to welcome you with new tourism projects and luxurious accommodations. Let's embark on an unforgettable Egyptian journey together, exploring the mysteries of the pyramids, experiencing the romance of the Nile, and discovering the multifaceted charm of Cairo.

【W(wǎng)HA】【泛旅通訊社】【文旅雜志社】【文旅國際研究院】【文旅國際峰會】：

國際視野、行業(yè)聲音、價值發(fā)布WHA是世界酒店聯(lián)盟的簡稱。世界酒店聯(lián)盟和泛旅文化集團(tuán)是旅游和酒店業(yè)頗具影響力的文化、資訊、傳媒、論壇（峰會）、獎項(xiàng)評選、品牌連鎖加盟、投資管理、供應(yīng)商產(chǎn)業(yè)鏈合作的綜合服務(wù)平臺。泛旅通訊社、文旅雜志社、文旅國際研究院以及文旅國際峰會作為WHA合作聯(lián)動的官方微信平臺，分享具有時效性和前瞻性的旅游和酒店業(yè)行業(yè)資訊。歡迎您成為【W(wǎng)HA】【泛旅通訊社】【文旅雜志社】【文旅國際研究院】和【文旅國際峰會】官方微信平臺的讀者與作者，及時獲取旅游和酒店行業(yè)諸多有價值的信息。

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楊晏遇見：埃及旅游局亮相 ITB 上海國際旅游交易會——中國游客激增，埃及加碼旅游業(yè)革新及投資