林聰

While the brand is very simple, "goods" is quality, "brand" is the symbol. We create a brand which should have socially acceptable sustainability quality. There are many brand chain value including the products and services, price, time.

In the beginning of reform and opening up, the creation of a brand is very easy. But while the brand is a second assessment, from a period of time to create a very good reputation is hard because the credibility of reputation, product quality assurance, as well as professional ethics are all the reputation needs. Countries over the past few years are talking about harmony, then what is it? That is product quality which is the core life of enterprises.

       談品牌很簡單，“品”就是品質(zhì)，“牌”就是符號(hào)。做品牌，一要有品質(zhì)，產(chǎn)品的品質(zhì)需要有可持續(xù)性被社會(huì)接受。品牌連鎖的價(jià)值，有很多，包括產(chǎn)品服務(wù)、價(jià)格、時(shí)間。改革開放剛開始的時(shí)候，中國的企業(yè)家做品牌很好做，在某電視臺(tái)的黃金段做一個(gè)廣告，知名度就有了。因?yàn)槠放频亩�度評估法就是知名度，從某一個(gè)時(shí)期開始，知名度很好做，但美譽(yù)度就很難做了，因?yàn)槊雷u(yù)度需要有信譽(yù)，產(chǎn)品質(zhì)量的保證，還有職業(yè)的道德。這幾年國家都在談和諧度，那么和諧度對于企業(yè)來說其核心是什么呢？那就是產(chǎn)品質(zhì)量。產(chǎn)品質(zhì)量是企業(yè)的生命。        對于萬豪來講，萬豪的理念是尊重服務(wù)員，讓員工快樂，讓員工發(fā)自內(nèi)心地去微笑。因?yàn)閱T工微笑了，他就會(huì)服務(wù)好客人。員工的滿意度、顧客的滿意度、政府的滿意度、媒體的滿意度、公眾的滿意度、企業(yè)的滿意度、這些其實(shí)都是良性循環(huán)。什么是品牌？今年是萬豪的81周年，這個(gè)企業(yè)為什么能生存81年？那是因?yàn)橛腥f豪有盈利能力。企業(yè)再大，品牌擴(kuò)張得再大，但如果沒有盈利能力，實(shí)際上這個(gè)企業(yè)是不可能持續(xù)發(fā)展的。