由于小馬里奧特在酒店廣告和營(yíng)銷方面的成就，酒店銷售及市場(chǎng)營(yíng)銷協(xié)會(huì)國(guó)際（HSMAI）選擇小馬里奧特作為Albert E. Koehl終身成就獎(jiǎng)獲得者。他將在2011年1月31日在紐約馬奎斯萬(wàn)豪酒店舉行的安德里頒獎(jiǎng)典禮上由去年獲獎(jiǎng)?wù)逽ol Kerzner為他頒發(fā)該獎(jiǎng)項(xiàng)。
       “馬里奧特先生是行業(yè)的創(chuàng)新者，他創(chuàng)造了世界上公認(rèn)的國(guó)際品牌。” 酒店銷售及市場(chǎng)營(yíng)銷協(xié)會(huì)國(guó)際的總裁兼首席執(zhí)行官Robert A. Gilbert如是說(shuō)。“馬里奧特先生是品牌營(yíng)銷定義的縮影，我們很榮幸能夠頒這個(gè)獎(jiǎng)給馬里奧特先生。”
Albert E. Koehl獎(jiǎng)創(chuàng)建于1975年，是為紀(jì)念那些為酒店業(yè)的廣告和營(yíng)銷做出巨大貢獻(xiàn)的個(gè)人，該獎(jiǎng)是為紀(jì)念酒店廣告先驅(qū)Albert E. Koehl而命名的。

      The Hospitality Sales and Marketing Association International (HSMAI) has chosen J.W. Marriott, Jr. as recipient of the Albert E. Koehl Award for lifetime achievement in hospitality advertising and marketing. He will be accepting the award at HSMAI’s annual Adrian Awards Gala on January 31, 2011, at the New York Marriott Marquis. Last year’s honoree, Sol Kerzner, founder, chairman and CEO of Kerzner International, will be on hand to present the award.
      “Mr. Marriott is an innovator and represents one of the most globally recognized brands in the world,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. “HSMAI is honored to be able to recognize Mr. Marriott, as Marriott epitomizes the definition of brand marketing.”
The Albert E. Koehl Award was established in 1975 to recognize individuals who have made significant contributions to advertising and marketing in the hospitality industry.  Named in honor of Albert E. Koehl, a pioneer in hotel advertising.