洲際酒店集團將推出由蘋果公司特別設計的iPad移動設備，該設備將擁有免費的內(nèi)部禮賓指南應用程序。這是世界上第一個擁有“面向顧客應用程序”平板電腦的大酒店品牌。
       內(nèi)部禮賓指南應用程序?qū)⒆屩揠H的客人隨時隨地獲得洲際禮賓隊伍的訊息以及經(jīng)驗，這將是該酒店“消息靈通”定位的奠基石。
       洲際酒店集團的網(wǎng)絡及互動營銷部副總裁邁克爾•梅尼斯說：“通過這款新的無線設備，我們的客人不僅可以上網(wǎng)搜索資訊、網(wǎng)上購物、預定旅游行程，還可以是擁有海量現(xiàn)代雜志的無線電腦。”
 

       InterContinental Hotels & Resorts has launched its free Concierge Insider Guides app designed specifically for the Apple iPad, making it the first major hotel brand with a consumer-facing application created just for the tablet computer.
       The Concierge Insider Guides app allows current and future guests to tap into the collective knowledge and experiences of InterContinental concierge teams in more than 120 destinations. InterContinental Concierge is the cornerstone of the brand’s “in the know” positioning.
        "Consumers continue to use new forms of wireless devices to not only search, shop and book travel, but they are increasingly turning to wireless tablets as modern-day magazines to explore locations in a much deeper and richer way,” says Michael Menis, vice president of web and interactive marketing for IHG.