11月6-7日，首屆世界酒店聯(lián)盟大會(huì)暨第二屆世界酒店投資峰會(huì)這場(chǎng)“盛宴”已經(jīng)結(jié)束，但給整個(gè)業(yè)界和本人許多思考，對(duì)于我來(lái)說(shuō)，更多是反思。
畢竟在中國(guó)做酒店行業(yè)的論壇與峰會(huì)已經(jīng)10年了。首先應(yīng)該感謝的是中國(guó)國(guó)務(wù)院有關(guān)部門、世界旅游組織、三亞和�？谑腥嗣裾约靶袠I(yè)中的諸多師長(zhǎng)與好友們……說(shuō)到感謝，作為一個(gè)知本團(tuán)隊(duì)的創(chuàng)始人和主管真想很俗地帶著各種禮物去一一上門面呈以表心誠(chéng)所至，但是，我們未能這樣，只能通過(guò)只言片語(yǔ)，或通過(guò)一種工作態(tài)度去表明：我們是真誠(chéng)的。
今年的聯(lián)盟大會(huì)和投資峰會(huì)結(jié)束了，許多業(yè)內(nèi)和業(yè)外的人士對(duì)我們很關(guān)心，也對(duì)我提出許多善意的意見(jiàn)與批評(píng)。
首先，在鮮花與眾多贊賞之下，我們是要聽(tīng)批評(píng)的。比如說(shuō)某報(bào)記者，以及海南有關(guān)行業(yè)資深人士對(duì)我們大會(huì)接待服務(wù)、統(tǒng)籌以及頒獎(jiǎng)晚宴組織過(guò)程提出了許多寶貴意見(jiàn)和良好建議，我們都一一記下，并認(rèn)真思考。
其實(shí)在中國(guó)，或在這個(gè)世界上，把一個(gè)行業(yè)或把一件事情做好做精了就是權(quán)威，就會(huì)得到人們的無(wú)限尊重。諾貝爾獎(jiǎng)和奧斯卡獎(jiǎng)都是對(duì)某一領(lǐng)域或某一件事情上有突出成就的人物進(jìn)行崇高評(píng)價(jià)和獎(jiǎng)賞，所以“諾貝爾”和“奧斯卡”在這個(gè)世界上極具影響力。其實(shí)，十年來(lái)，我們真的想把一個(gè)行業(yè)的某一件事做得更好些。
但是，我們還有許多事情沒(méi)有做好。沒(méi)有做好的原因是，現(xiàn)時(shí)之下，我們的心情還有些浮躁，我們對(duì)做事情堅(jiān)持品質(zhì)不能深入，我們對(duì)文化產(chǎn)業(yè)鏈的整合運(yùn)作才剛剛開(kāi)始，更談不上走上“商業(yè)模式”之路。
最近我沉靜了一段時(shí)間，也走訪了一些地方。在大連我聽(tīng)說(shuō)一個(gè)日本家族，專做一碗面就做了27代，這面在日本做得很成功。我們?cè)诖筮B合作投資了一個(gè)洋酒公司，對(duì)洋酒行業(yè)有了一點(diǎn)點(diǎn)了解。據(jù)說(shuō)英國(guó)人做洋酒的認(rèn)真程度有時(shí)令人不可思議，所以許多中國(guó)人說(shuō)，在亞洲很難喝到真正的威士忌，要喝真正的威士忌就要到歐洲到英國(guó)。
最近，同天倫國(guó)際酒店集團(tuán)的吳曉燕總裁、深航酒店集團(tuán)的黃儉總裁、粵�！磭�(guó)際〉酒店集團(tuán)的鄭瑋玲董事長(zhǎng)見(jiàn)面進(jìn)行了有關(guān)交流，他（她）們?cè)诰频晷袠I(yè)可謂都是資深人士，他（她）們都認(rèn)為做事情一定要誠(chéng)懇，一定要真正沉下心來(lái)并很專業(yè)地把企業(yè)的品質(zhì)做好，而不能靠一點(diǎn)點(diǎn)理念去浮躁地冒進(jìn)。
我們有時(shí)真的是這樣，一件事情開(kāi)始想得很好，做起來(lái)時(shí)，就因?yàn)榉N種原因做走樣了，這里面有總控的原因，也有專業(yè)技術(shù)支撐的原因等等。
我們還要反思的是，當(dāng)國(guó)際國(guó)內(nèi)許多朋友在支持我們的同時(shí)，我們對(duì)企業(yè)所謂的運(yùn)作還是欠缺經(jīng)驗(yàn)。到底是開(kāi)“百年文化老店”，還是對(duì)一個(gè)品牌火熱地做一兩年就賣了呢？我認(rèn)為還是要有一種做“百年文化老店”的心態(tài)。有些人可能認(rèn)為我們賺了些錢，或一夜之間爆富了，其實(shí)開(kāi)“百年文化老店”就像打造一個(gè)遠(yuǎn)山中的“寺廟”一樣，“寺廟”和“寺廟的大和尚”永遠(yuǎn)是清貧的，只有這樣，文化和精神的東西才能得到升華，當(dāng)“寺廟的大和尚”真正成了大和尚之后，物質(zhì)和金錢的東西對(duì)他來(lái)講已經(jīng)無(wú)意義了。
當(dāng)然，為了整個(gè)企業(yè)團(tuán)隊(duì)和準(zhǔn)備開(kāi)好一個(gè)“百年文化老店”，我們對(duì)物欲有時(shí)也難抵擋它的誘惑，“真正的光明絕不是沒(méi)有黑暗的時(shí)間……真正的英雄絕不是沒(méi)有卑下的情操……”偉大的哲人說(shuō)的話穿透了人類的靈魂，所以，我們依然在鍍金的天空下堅(jiān)持一種比較高格的姿態(tài)前行。
目前，臺(tái)灣的朋友希望我們?nèi)ヅ_(tái)灣舉辦投資峰會(huì)，澳大利亞的朋友希望我們的太平洋中心總部落戶在澳洲……最近，我們同人民日?qǐng)?bào)晉富集團(tuán)簽訂了《戰(zhàn)略合作協(xié)議》，和溫州企業(yè)家開(kāi)始在上海聯(lián)合投資建造“世界酒店聯(lián)盟中國(guó)總部（白金五星級(jí)酒店）”、“世界酒店用品采購(gòu)中心”項(xiàng)目，以及將同多家企業(yè)集團(tuán)進(jìn)行廣泛的戰(zhàn)略合作。以上種種，足以說(shuō)明，開(kāi)“百年文化老店”是有意義的，我們?cè)谑①澓团u(píng)之下沒(méi)有迷失方向，我們這個(gè)團(tuán)隊(duì)還將一如既往地真誠(chéng)學(xué)習(xí)、認(rèn)真反思、堅(jiān)持品質(zhì)、刻苦做事，相信事情總是在堅(jiān)持中做成的。
二OO九年十二月二十八日
THOUGHTS FOR 2009
On November 6 and 7, the feast of the 1st World Hotel Association Conference and 2nd World Hotel Investment Summit had ended with abundant food for thought for the industry as well as for me. As far as I’m concerned, it is more about self-examination.
After all, I have been working on the forums and summits of China’s hotel industry for 10 years. First of all, I would like to appreciate the support of related departments of China's State Council, the World Tourism Organization, Sanya Government, Hainan Municipal Government and a bunch of mentors and friends in the hotel industry. Speaking of gratitude, as the founder and director of this team, I really want to vulgarly visit every one of you with gifts and my genuine sincerity. However, due to the limitations, we can only pass our gratitude through a word or two, or through our work attitude: sincerity.
This year's World Hotel Association Conference and World Hotel Investment Summit have ended. Meanwhile, a great number of professionals inside and outside the industry have showed great concern to us and offered various sincere advices and criticism.
First of all, despite all the flowers and compliments, we are open to criticism. For example, a journalist and experienced professionals within the industry in Hainan have come to us with valuable advices and sincere criticism regarding the reception service, the overall arrangement as well as the organization of the Awarding Ceremony. We have written down all of them and will improve on these aspects.
In fact, in China, or even in the world, if you can excel in one field or even on one particular issue, you will become an authority and earn the respect of others.
Both Nobel Prize and Oscar Award are designed to evaluate and reward people with outstanding achievements in a particular area or on a certain issue, and that is why "Nobel" and "Oscar" have such extraordinary influence in the world. Actually, in the past ten years, we always want to make a certain part of this industry better.
However, we still have a number of things to improve. At present, we are impetuous. We cannot adhere to deepening the quality of what we are doing. The integration of cultural industry chain has just begun, let alone to a "commercial mode".
Recently, I have been silent for a while, traveling. In Dalian, I heard about a Japanese family, specializing in making noodles for 27 generations, which is a legend in Japan. Our co-investment in Dalian, a foreign wine company, has brought me to the foreign wine industry. The attitude of the British wine-makers is said to be incredibly serious. Therefore, many Chinese people say that in order to sip a real whiskey, you have to go to Europe or even UK, other than Asia.
Recently, I have talked with President of Tianlun International Hotels Group, Ms. Xiaoyan Wu, President of Shenzhen Airlines Hotel Group, Mr. Jian Huang, and President of Guangdong International Hotel Group, Ms. Weiling Zheng. They were experienced professionals in the hotel industry and they all agreed that there is no shortcut to success; we need to calm down and stick to the improvement of the company sincerely and professionally, instead of advancing rashly with only a bit of belief and concept.
This is sometimes the case. We have sound plans, but always carried out in a different way, due to the overall control, the professional technical support, etc.
What we also need to self-examine is that, though with the help of domestic and international friends, we are still inexperienced in the so-called corporate operations. We should establish a “long-lasting classic brand”, or create a popular brand then sell it within a year or two? I would vote for the former. Some people, including minority stockholders who have never invested before, may think that they have made money or become rich overnight. In fact, to establish a long-lasting classic brand is like constructing a “temple” in mountainous area. Both the “temple” and the “monks” should always be poor, and it is the only way that the culture and spirit can be sublimated. When the “monks” become the real monks, material things and money are meaningless to them.
Of course, for the good of the entire team and to prepare for creating a “long-lasting classic brand”, we sometimes can hardly resist the temptation of materials. Just like the great philosopher analyzed the soul of mankind, “the real light is not without the time of darkness…and the real hero is not without the sentiment of inferiority…” So, we are still here, under the gilded sky, marching with a high-profile.
At the moment, friends from Taiwan want us to launch investment summits in Taiwan, and friends from Australia suggest us to base our Pacific Headquarter in Australia…Recently, we have signed the “Strategic Cooperation Agreement” with the People's Daily Janfull Group, and cooperated with entrepreneurs from Wenzhou to start a joint venture to construct the “World Hotel Association China Headquarter (Luxurious Five-star Hotel)” and the “World Hotel Supplies Procurement Center” program. Moreover, we will establish a wide strategic cooperation with a number of enterprises. According to what I mentioned above, to establish a “long-lasting classic brand” is significant. We have not lost in compliments and criticism. With the belief that perseverance contributes to success, our team will continue to study sincerely, self-examine seriously, stick to quality and work hard.
JunLin Wu
Dec 28 2009