Each year, this forum provides us a good opportunity to communicate and exchange information. I don’t know how you feel now. I guess some of you are happy because the scale of hotels is bigger and the sales performances are better this year, while others are upset because the market sources are decreasing with a much more fierce competition, the deficit is growing bigger and the situation of next year is unpredictable.

           In 2009, the global economy relies heavily on China, and various luxury brands speed up to flow into China. With the outbreak of H1N1, China’s business tourism industry has suffered most. Domestically, customers are increasingly demanding, dissatisfied with discount and value-adding alone, requiring additional late check-out. All these problems aroused because the whole world is watching us. How could local hotel brands get out of morass? How could we maintain our strengths and meet the opportunity to develop globally? The author gave his answers with a close analysis of the hotels of OCT International Hotel Management Group.

　　每一年，每一次論壇都給了我們很好的交流、互通資訊的機(jī)會(huì)，不知道大家現(xiàn)在心情如何。我想，應(yīng)該是有的人喜悅，因?yàn)檫@一年，酒店的規(guī)模更大了，業(yè)績(jī)更好了；而有的人很憂愁，因?yàn)榭驮纯s減了，競(jìng)爭(zhēng)更激烈了，財(cái)務(wù)亮了紅燈，而明年的狀況又不太有底。
2009年，國(guó)際上，世界經(jīng)濟(jì)只看中國(guó)，奢華品牌加速涌入；全球開始H1N1甲型流感，中國(guó)商旅受挫首當(dāng)其沖；而國(guó)內(nèi)，客人們?cè)絹碓教籼�，打折、增值不夠，還要延遲退房；種種問題，是因?yàn)檎麄�(gè)世界都在關(guān)注我們。我們本土的酒店品牌該如何突出困境？如何保持我們的競(jìng)爭(zhēng)優(yōu)勢(shì)，迎接世界發(fā)展機(jī)遇？