2007年9月27日，世界酒店聯(lián)盟有限公司在香港注冊(cè)成立， 2008年3月31日在聯(lián)合國(guó)世界旅游組織、中國(guó)國(guó)家旅游局領(lǐng)導(dǎo)關(guān)心和指導(dǎo)下正式成立了世界酒店聯(lián)盟，并經(jīng)香港特別行政區(qū)政府批準(zhǔn)注冊(cè)。它既是國(guó)際上第一個(gè)酒店行業(yè)集團(tuán)服務(wù)平臺(tái)，又是一個(gè)集行業(yè)傳媒、文化、咨詢、渠道、投融資于一體的泛行業(yè)權(quán)威機(jī)構(gòu)。（在中國(guó)的投資運(yùn)營(yíng)機(jī)構(gòu)為“上海泛旅文化傳播有限公司、泛旅（北京）國(guó)際文化傳播有限公司”）。以運(yùn)營(yíng)總部——北京為圓心，事業(yè)網(wǎng)絡(luò)已經(jīng)遍及中國(guó)及國(guó)際地區(qū)，設(shè)立有分公司及辦事機(jī)構(gòu)近10個(gè)，為適應(yīng)形勢(shì)發(fā)展的需要，經(jīng)香港和中國(guó)政府主管部門審核批準(zhǔn)，世界酒店聯(lián)盟國(guó)際社團(tuán)于2013年7月9日正式設(shè)立，世界酒店聯(lián)盟北京代表處于2015年2月6日正式獲批設(shè)立。
世界酒店聯(lián)盟體系擁有《世界酒店》雜志、世界酒店網(wǎng)、WHA官微及泛旅通訊社、世界酒店論壇、世界酒店投資峰會(huì)、五洲鉆石獎(jiǎng)、世界酒店領(lǐng)袖中國(guó)會(huì)、世界酒店品牌研究中心、五洲鉆石酒店組織、酒店及旅游項(xiàng)目設(shè)計(jì)中心等多個(gè)品牌。為酒店業(yè)及其相關(guān)聯(lián)的旅游地產(chǎn)和金融投資業(yè)提供傳媒、文化、咨詢、會(huì)展、策劃設(shè)計(jì)等全鏈條服務(wù)并與之進(jìn)行廣泛合作，其在大中華地區(qū)的投資運(yùn)營(yíng)機(jī)構(gòu)為“泛旅文化集團(tuán)”，具體執(zhí)行機(jī)構(gòu)為：上海泛旅文化傳播有限公司、泛旅（北京）國(guó)際文化傳播有限公司。聯(lián)盟目前已有100多家集團(tuán)理事會(huì)成員，5000多個(gè)四、五星級(jí)酒店和大型企業(yè)會(huì)員單位，業(yè)務(wù)遍布全球。
“世界酒店聯(lián)盟”體系的整體構(gòu)思及創(chuàng)建長(zhǎng)達(dá)10年，聯(lián)盟利用“傳媒驅(qū)動(dòng)、文化支撐、資本運(yùn)營(yíng)”進(jìn)行三結(jié)合，在中國(guó)打造出一個(gè)最具個(gè)性特點(diǎn)的行業(yè)傳媒、文化、咨詢、會(huì)展、獎(jiǎng)項(xiàng)評(píng)選、項(xiàng)目策劃設(shè)計(jì)、渠道資源及酒店文化旅游投資合作等集團(tuán)品牌。
集團(tuán)化發(fā)展——努力打造酒店業(yè)第一傳媒、咨詢、文化、會(huì)展、獎(jiǎng)項(xiàng)評(píng)選、項(xiàng)目策劃設(shè)計(jì)、渠道資源及項(xiàng)目投融資集團(tuán)平臺(tái)。
多元化整合——國(guó)內(nèi)外權(quán)威機(jī)構(gòu)與人士、行業(yè)企業(yè)家及精英、學(xué)術(shù)權(quán)威等集團(tuán)整合。
個(gè)性化打造——成為最具個(gè)性特點(diǎn)和時(shí)代特色的全球性行業(yè)國(guó)際品牌。
世界酒店聯(lián)盟創(chuàng)始主席兼理事長(zhǎng)吳軍林
A Brief Introduction to WHA
World Hotel Association Co., Ltd. Was registered and founded in Hong Kong on Sept. 27th, 2007. Under the guidance and leadership of UNWTO and China National Tourism Administration, the World Hotel Association was officially founded on 31st, March, 2008. It is not only the first hotel industry service platform in the world but also an industry authority which integrates industrial media, culture, consultancy, channels and investment & financing, (The operating organization in China is Shanghai Pan Tourism Media Co., Ltd. and Pan Tourism (Beijing) International Media Co., Ltd.). With Beijing as its operating headquarter, the WHA enterprise network covers across China's mainland and international regions with nearly 10 branches and offices. To better mingle with the contemporary situation, WHA International Organization was set up on July 9th, 2013 and WHA Beijing Representative Office was established on February, 6th, 2015 under the approval from Hong Kong and Chinese competent departments.
The WHA System is comprised of "World Hotel" magazine, World Hotel Website, WHA Official WeChat Platform and Pan Tourism Newswire, World Hotel Forum, World Hotel Investment Summit, Continental Diamond Award, World Hotel China Leaders Club, World Hotel Brand Research Center, Continental Diamond Hotels, Hotel and Travel Product Design Center providing services like media, culture, consultancy, exhibition, planning and design and wide-ranging cooperation. The investment operating organization in Greater China is Pan Tourism Culture Group, and its executive organizations are: Shanghai Pan Tourism Media Co., Ltd. and Pan Tourism (Beijing) International Media Co., Ltd. The World Hotel Association entertains over 100 enterprise council members, more than 5,000 four and five star-rating hotels and large-scale enterprise members, with its business disseminating across the world.
For almost 10 years, the “WHA System” has always been running in the veins of the entity, the core value of “media driven”, “culture-propping” and “capital operations” has fostered the association in forging a distinctive group brand that serves for industrial media, culture, consultancy, exhibition, accreditation, project planning and design, channel resources and cultural tourism investment.
Purpose on:
Group development — To build the hotel industry’s first media, consultancy, culture, exhibition, accreditation, project planning and design, channel resource and project investment and financing platform.
Diversified integration — To bring together authorities, industrial elites and entrepreneurs from home and abroad.
Personalization — To become the most personalized and historically significant international brand in the industry.
